According to our case study with 2 Points Music, 93% of artists visit your website aren't ready to purchase anything yet. You likely need to build trust with them before they are ready to. You'll need a way to capture their contact information and send them emails or texts to build trust by providing tips and introducing your business more.
Offering instant AI mastering is a great way to provide new visitors to your site with instant value. AI mastering is great because artists don't need to have trust in your business yet. They simply upload a song with now commitment, and only need to purchase the results if they like them. More importantly, you can require them to input their contact info before they hear your song. With Stemmer, you can offer AI mastering easily by embedding just 1 line of html into your website!
You can create a PDF ebook or infographic that provides value, and require web visitors to submit their contact info in order to receive their download. This ebook could have mixing tips, or any other info that would benefit artists.
You could build trust with artists by giving them their first mix free. This is a common way that mixing engineers start out, however it can take a lot of time once you start growing.